The Health Plan’s new campaign speaks to the unemployed

June 29, 2020

The latest marketing campaign launched by Texas Children’s Health Plan speaks to those who have just lost their jobs. The goal is to share the good news of what our programs can provide to children and families.

“Unfortunately, the coronavirus pandemic has affected our economy and therefore our job market,” said Denise Jimenez, marketing manager at Texas Children’s Health Plan. “This means that there are thousands of people in our service area who are out of work and out of benefits. If they don’t know about our health plan, we want to change that because we can help.”

Texas Children’s Health Plan is an insurance plan much like Blue Cross Blue Shield, United Healthcare, Cigna or many others. The difference is that it manages the health care of low-income children and pregnant women who receive government-funded insurance, such as Medicaid. The purpose of Texas Children’s Health Plan is to deliver the best health care possible for its members.

If you know anyone who has recently lost his or her job and is in need of health care benefits, share the texaschildrenshealthplan.org link.

Want to see the new commercial? Here it is.