This campaign will launch in a variety of places including:
- TV beginning Friday, August 5
- Radio beginning Friday, August 5
- Print ads – currently in market
- Digital online website and mobile phone banner ads – currently in market
- Social media – currently in market
With messaging including, “we’re here for what’s ahead” and “delivering the care women need in the way they deserve,” the campaign assures women they should expect only the best care as they plan for their future, and they can find it at Texas Children’s Pavilion for Women.
“Our hope with this campaign is to connect with women on an aspirational level as they prepare for the exciting milestones to come in their lives,” said Angela McPike, Senior Vice President, Marketing, Public Relations and Philanthropy. “We want them to know we’re with them every step of the way to ensure a healthy future.”
Watch this short video to view all of the campaign’s components developed by the Marketing team, in collaboration with leadership, to reach local audiences where they are watching, listening and reading.