Texas Children’s Health Plan is launching a campaign to educate consumers about the importance of having health insurance.
The Get Insured campaign urges families to “Have a better plan for your kids” and will run from now until September 1.
“Texas has the highest percentage of people without health insurance in the United States and a large percent of these are children,” said Cristina Garcia-Gamboa, Texas Children’s Health Plan Marketing Director. “Applying for CHIP and Medicaid is a lengthy and daunting process and we want consumers to know we are here to help.”
“The goal of Get Insured is to educate families eligible for CHIP or Medicaid of their options to manage care through our health plan and encourage parents to have a plan for their children. We are also tying our message back to the importance health coverage has on a child’s future,” Garcia-Gamboa added.
Through this campaign, The Health Plan is also touting the newly created application assistance team, which is available to help parents apply for CHIP or Medicaid. The goal is to make sure that children get quality health care and are protected through life’s unexpected moments.
The effort will run locally in the greater Houston service area across TV, radio, outdoor, digital, social media and grass roots efforts. The campaign is member-centric and addresses both the emotional and rational benefits of having a plan, complete with an easy phone number for potential members to call. (1-888-559-PLAN)
The two 30-second TV spots in both English and Spanish depicts children and expecting parents dreaming of their own/child’s future and how Texas Children’s Health Plan can help them achieve those goals.
Want to help? Here’s how you can show your support for Get Insured.
Refer a friend or family member to plan now. If you know someone who is uninsured, tell them to apply for Medicaid or CHIP. Remind them to plan now for the health of their family.