We are excited to provide you with a sneak peek at a campaign launching this weekend that we are calling our “Grateful Patients.” The initiative is truly a systemwide celebration of the profound human connections which you, our team members, build every day with our patients.
This campaign shines a spotlight on five patient journeys and the teams who made them possible. We are honored to celebrate not only our clinical excellence but also the care and compassion our patients experience because of you. When our families share their gratitude, it serves as a powerful, living testament to our mission and reinforces our reputation as a global leader in patient-centered care.
At the heart of each story is one simple message: Thank you.
Thank you to our nurses, physicians, researchers, therapists, advanced practice providers, support teams and every person across every role who makes our mission possible. Thank you for the moments you give our patients back: first steps, graduations, cartwheels and second chances.
Where you’ll see the initiative
Beginning tomorrow, the omnichannel initiative will launch in Houston and Austin across earned, owned and paid channels, including broadcast, outdoor and digital advertising. Features will appear in our regional Super Bowl spot, the Winter Olympics and the Texas Children’s Houston Open.
And that’s just the beginning. You will also be an important part of the story. The digital components of this campaign will not only feature the full stories of our patients, they will also spotlight the extraordinary teams who delivered their care — physicians, nurses, researchers and therapists will be featured via video within each patient highlight. Last but not least, we will amplify our service lines and programs through robust content alongside each story.
Be a champion
In the coming weeks, Gratitude Walls will appear across all four campuses, creating space for all of us to pause, reflect and recognize what we make possible together. We’ll also have a virtual gratitude wall on Connect soon.
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Share a message with someone who inspires you
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Recognize a team member who showed up in a big way
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Share a moment you’re proud of
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Add your own “thank you” to the Texas Children’s story
Also, be on the lookout for a fun way to share gratitude online — team members will have the opportunity to be featured on our social channels and to win free tickets to the Texas Children’s Houston Open by posting their own gratitude videos. More details coming soon.
Below you will find links to each spot along with images of our billboards. Please take a moment to preview the ads and see the impact you make through the eyes of our patients and their families. You can also visit our dedicated page on our website to explore these amazing stories.
We can’t wait for you to see these stories come to life. More than anything, we hope you feel proud. Your work makes a life-changing difference every day, and YOU deserve to be recognized and celebrated.
Jonah | Debraeyia | Zekeriyah | Anna | Camilo
