A new, on-site ReadyCam© broadcast studio has opened at Texas Children’s which will allow doctors, nurses, scientists, researchers and patient families to appear live on broadcast news programs. Experts from the hospital will be able to report and comment on breaking health care news and stream webcasts directly from Texas Children’s main campus, while reaching news outlets throughout the country.
“We are really excited to have this studio,” said Christy Brunton, director of public relations at Texas Children’s. “It’s going to allow us to give the public direct access to our experts, allowing them to comment on the stories that our patients need to hear and understand.”
The broadcast studio located in the Clinical Care Center will allow the hospital to easily transmit high quality audio and video to any news outlet. The launch of the studio corresponded to a coordinated satellite news feed and press conference featuring Dr. Jennifer Arnold, neonatologist at Texas Children’s Newborn Center and director of Texas Children’s Simulation Center, who discussed her recent cancer diagnosis, unique care and current prognosis. An interview with Arnold was made available via satellite. A number of local and regional news stations utilized the footage to report on Arnold’s story.
This successful first use of the ReadyCam© broadcast studio is only one example of ways the studio can be utilized. Brunton anticipates it will be a valuable resource during a health care crisis or emergency, when media outlets will need access to top experts for commentary. It also will be an easy way to share inspirational patient stories.
“For the past several years it has been a key goal of ours to make it easier for the media to access our experts,” said Brunton. “We have some of the best kept secrets right here at our hospital and this gives us the chance to showcase our physicians and nurses.”
In addition to promoting the good work taking place at Texas Children’s, and to allow our experts to be valuable resources to the media, the ReadyCam© may be used to stream live video to conferences, depending on the technical capabilities of the conference. To take a virtual tour of the new broadcast studio, click here.
Anyone who is available to comment on breaking news, has an incredible patient story, or is interested in learning more about using the studio, should contact the PR department by calling Ext. 4-2099 and paging the media person on call.