A few months prior to the hospital’s 5-year milestone, the Marketing team – Internal Communications, Public Relations and Web – collaborated with the Pavilion for Women Administration team to develop the content for the website.
Click here to visit the new website.
“To celebrate the hospital’s first-year anniversary, we featured Molly Struzik posing with her first birthday cake,” Marketing Specialist Emily Lamport said. “Leveraging on this concept, we decided to feature Molly again to show just how much she has grown in five years to parallel the 5-year growth and success achieved at the Pavilion for Women.”
The 5-year anniversary website contains other commemorative elements:
- Five-year timeline spotlighting Pavilion for Women key milestones
- By the Numbers
- Photo gallery
- Video reflections of what the Pavilion for Women means today
The successful completion of this project would not have been possible without the collaboration from our talented Creative Services team, who meticulously designed the website, and our photographers who provided the compelling imagery for the website.
“As part of our Pavilion for Women 5-year anniversary marketing campaign, we used multiple vehicles to drive traffic to the website including print ads and social media posts,” said Lisa Yelenick, director of Service Line, Community and Brand Marketing.