In case you haven’t already noticed, the websites for Texas Children’s Hospital and Texas Children’s Pavilion for Women have a new look and feel.
Sporting bright colors, vibrant photographs and iconography, the websites have been redesigned to better reflect Texas Children’s branding and marketing materials. The websites also have been revamped to incorporate best practices and user study feedback.
New features of the websites include:
- A new content management system that allows for quicker, more timely updates
- Incorporated branding (pictures, colors, icons) to match Texas Children’s current marketing material
- Reorganized navigation based on usage data/analytics so that visitors can easily find the most searched-after content
- Revamped website search that provides more accurate results
- Improved responsiveness on mobile/tablet devices
- New online health libraries provides valuable information to current/prospective patients as well as assists with search results through Google, Bing and other search engines.
Both websites have seen tremendous traffic with the Texas Children’s Hospital website garnering almost 6 million page views this year from 1.3 million different users and the Pavilion for Women website receiving 1.2 million views from 411,000 users. In addition, statistics have shown improvement in the amount of page views, average load time and bounce rate.
Work on Texas Children’s websites will continue with a new face and feel for Texas Children’s Pediatrics and Texas Children’s Urgent Care coming soon. A new safety and outcomes page also will be unveiled, offering our patients and their families the most complete and accurate information possible about how we are doing as a health care system.
Click here to see the new look of the Texas Children’s Hospital website and here to get a feel for the new website for the Pavilion for Women.
The web team would like to hear your feedback and answer any questions you might have about our new websites. Please direct your comments to tmmorri1@texaschildrens.org.